From Survival to Strategy:
Positioning for the Great Housing Reset of 2026
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“If the last three years have felt like survival…
you’re not imagining it.
But survival is ending — and strategy is about to matter more than it has in a decade.”
A permanent higher-rate environment (even if rates dip)
A normalized acceptance of creative financing
A generation of buyers who do not expect 3% mortgages
Investors focused on yield, not appreciation
Consumers demanding education, not sales